AN____UNSCRIPTED_______SERIES
We started a mental health brand with our son. It's been hard on ours.
Every week, Mike Lucero tells the story of Lucidity as it happens — the family, the frustrations, and the decision they still have to make.
1 min 07 sec
What this is
A father telling the story of a business he built with his kid — while it's still unresolved. Not a recap. It's happening now.
What Lucidity is
A clothing brand about mental health. Our son Dante runs it. This page isn't the store, and this series isn't an ad for it.
The one rule
One take. No script. No retakes. If it comes out wrong, it goes out wrong. We said that on camera in episode one and we've kept it.
The Episodes
